Creating a website that stands out is more important than ever, especially in today’s crowded digital world. Whether you’re a creative entrepreneur or a small business owner, your website is your storefront—it’s where potential clients or customers will decide whether they want to work with you or buy from you. And that’s where Showit comes in.

Showit is a powerful platform that lets you design a website as unique as your brand, without needing to touch a single line of code. But just because you can drag-and-drop your way to a gorgeous site doesn’t mean every Showit site is built equally. There are certain features every Showit website needs to make it successful, whether you’re looking to attract new leads, drive conversions, or simply make a lasting impression.

Here are the top 10 must-have features for a Showit website that will not only look great but also help you reach your business goals.

Customizable and User-Friendly Design

The beauty of Showit lies in its flexibility. You can create a completely custom design that reflects your brand’s personality. No two Showit websites look the same—whether you’re a wedding photographer with a soft, romantic style or a bold, colorful lifestyle brand, Showit gives you the freedom to express yourself.

The drag-and-drop design tool makes it super easy, too. You don’t need to know how to code; you just need a vision. And the platform’s user-friendly interface means you can keep tweaking your site over time as your business grows or your style evolves. For business owners who need to make quick changes or updates, this is a huge benefit. Having a website that looks professional and works effortlessly is essential to building trust with visitors.

Mobile Responsiveness

We all know that people browse websites on their phones just as much (if not more) than on their computers. That’s why having a mobile-optimized website isn’t a luxury—it’s a necessity.

With Showit, you can fully customize your mobile design separately from the desktop version, giving you complete control over how your site looks on different devices. You won’t need to sacrifice any part of your design, and you can ensure that mobile visitors have just as great an experience as those on a laptop or desktop. A responsive design also helps with SEO (more on that soon!) and keeps users from bouncing off your site when they’re using a phone or tablet.

SEO-Friendly Capabilities

It doesn’t matter how beautiful your website is if no one can find it! That’s where SEO (Search Engine Optimization) comes into play. Showit integrates with WordPress, the gold standard when it comes to blogging and SEO, to make sure your site gets noticed by search engines like Google.

SEO can sound intimidating, but Showit simplifies it. You can easily add meta descriptions, alt text for images, and optimize your page titles, all within the platform. Plus, fast-loading pages (another SEO factor) are a breeze with Showit’s performance-optimized templates. If you want to rank higher in search results and attract organic traffic, you can’t afford to overlook Showit’s built-in SEO tools.

High-Quality Visuals and Galleries

If your business thrives on visuals—whether you’re a photographer, designer, or even a florist—then your website should showcase them beautifully. Showit allows you to create stunning image galleries and portfolios that highlight your work in the best light.

The platform lets you control every aspect of your visuals: size, layout, and style. Since people are visual by nature, high-quality images will leave a lasting impression. Crisp, clear visuals on your website help build credibility and ensure visitors stay engaged longer. It’s like walking into a well-designed storefront—you immediately know you’re in the right place.

Easy Blogging Integration

Content is still king, and one of the best ways to drive traffic to your site and connect with your audience is through a blog. With Showit, you get the best of both worlds: beautiful, customizable blog designs on the front-end, powered by WordPress on the back-end.

This means you can have full creative control over how your blog looks, while benefiting from WordPress’s user-friendly content management system (CMS) and SEO capabilities. Whether you’re posting tutorials, updates, or personal stories, having an easy-to-use blog keeps your website fresh and relevant. And, let’s not forget—blogs are a great way to build relationships with your audience and establish yourself as an expert in your field.

Strategic Call-to-Action Buttons (CTAs)

Your website isn’t just a place for visitors to look around—it’s where they should take action. That’s why clear, strategically placed call-to-action buttons are essential. Whether it’s a “Book a Consultation” button or “Sign Up for Our Newsletter,” CTAs guide your visitors toward doing something valuable for both them and you.

Showit makes it easy to create eye-catching, custom CTAs that match your site’s overall design. You can experiment with placement and copy to see what gets the most clicks. Strong CTAs can turn casual visitors into leads or even paying customers, so don’t be afraid to place them in multiple spots around your site (but not too many!).

E-Commerce Integration

Even though Showit doesn’t have built-in e-commerce, it integrates smoothly with platforms like Shopify Lite and WooCommerce, so you can sell products or services directly from your site. Whether you’re selling physical products, digital downloads, or services, you can embed e-commerce functionality without losing your custom design.

This makes Showit ideal for creative entrepreneurs who want to sell products while maintaining their brand’s aesthetic. It’s seamless, looks great, and allows your visitors to shop without ever leaving your website.

Testimonials and Social Proof

People trust what other people say about your business more than what you say about it. That’s why showcasing client testimonials is such a powerful tool for building credibility and trust. With Showit, you can create beautiful, eye-catching testimonial sections that help convert leads into clients.

Don’t stop at just testimonials, though—other forms of social proof, like logos of brands you’ve worked with or awards you’ve won, can help reinforce your authority. You can feature these in visually appealing ways to make a big impact.

Email Opt-In Forms and Lead Capture

Email marketing remains one of the most effective ways to keep in touch with potential customers. Your website should be equipped with easy-to-find, well-designed opt-in forms that allow visitors to subscribe to your newsletter or download a lead magnet.

Showit integrates with email platforms like Mailchimp and ConvertKit, so you can easily add opt-in forms to your site. You can even customize them to fit seamlessly with your design. The key is to make the form noticeable but not intrusive, offering something valuable in exchange for their email address (like a free guide or discount).

Clear and Intuitive Navigation

You want visitors to stay on your site and explore, not leave because they can’t find what they’re looking for. That’s why having clear and intuitive navigation is so important. Showit gives you total control over your site’s navigation, allowing you to create custom menus that make sense for your users.

Whether you use a traditional top menu or experiment with a hamburger icon for mobile, your navigation should guide visitors effortlessly through your site. When users know exactly where to go, they’re more likely to stay, explore, and ultimately convert.

A Showit website offers endless possibilities for creativity, but to make it truly effective, it needs the right features. From mobile responsiveness to powerful SEO capabilities and strong calls to action, these must-haves are the backbone of any successful site. Take the time to implement these features, and you’ll have a website that not only looks amazing but also helps you achieve your business goals.

Now’s the time to take a look at your own website—how many of these features do you already have? And how can you upgrade your site to turn visitors into clients or customers? If you’re ready to level up, consider making Showit your go-to platform for stunning, high-converting websites.